Lavazza is Italy's No. 1 coffee. Try some today and you'll be hooked. For more than a century the Lavazza family's passion for perfection has been exclusively devoted to roasting coffee and its connoisseurs in the cafe and in the home. Pienaroma beans coffee is 100% arabica. coming from the plantations of the best Brazilian regions and fragrant milds from Latin American mountains give this blend its typical fruity and flowery aroma.